A Look Into Fast Fashion: Welcome to my Capstone Project

Hi everyone!

I am here today to share with you something I have been working on for awhile now.

In January, I started my senior year capstone project. This project encapsulates your passions, what you have learned at college, how to address real world issues using your degree… it’s a big task and lasts a whole quarter (that’s about ten weeks of heavy research and execution). Ever since I became aware of the capstone project, I have known that whatever I will create revolves around fashion and writing. For those who are new here, I am currently studying communications and media with a specialization in journalism; however, for the first two years of college, I was in New York studying the business side of the fashion industry. Even though I no longer take fashion courses, fashion has always been a big aspect of my life and I still incorporate it into my classes that I take now.

One of the things that I’ve been learning about for the past few years is the concept of fast fashion. Besides the fast fashion and sustainability aspects of the courses I have taken in the past, I have chosen to research the two even more.. I find the subject fascinating and pertinent – I think every consumer needs to hear about the fast fashion crisis because of how much it affects the environment, factory workers, and all of us who partake in it.

So, what does this have to do with Emily’s Edge and, more importantly, all of you?

I’ve decided that for my capstone I will create a virtual fast fashion project to display on here. These blog post installments are going to be bigger than what you’ve seen on my blog before; there’s going to be a lot of research and thought that goes behind each post, and I’ll be spending an upwards of 15 hours a week working on content and perfecting it for you.

By the end of the series, I hope that you will personally feel more educated on fast fashion, more conscious of what really is going on in the fashion industry, and ready to take actionable steps moving forward to becoming a more sustainable consumer.

I’m genuinely so excited to kick off the year with these posts. I hope you love reading them as much as I loved dedicating time to understanding and presenting my findings.

Thank you for always reading! Let’s get this thing started.

-Emily Berrol

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